Tackling racism in business through data analysis

February 28, 2020

We need to move beyond trying to fix racism via thoughts and feelings (“defective hearts and minds”), and start measuring and changing patterns of behaviour, explains Dr Phillip Atiba Goff, a social psychologist specialising in racial bias and discrimination.

Through his work helping police forces in the US to eliminate racial bias, he has found that measuring behaviours and taking action can benefit businesses within their marketing, recruiting and hiring processes.

Speaking at the World Economic Forum's 2020 Annual Meet in Davos, (which ICAEW’s CEO Michael Izza also attended) Dr Goff, co-founder and president of the Center for Policing Equity explained the importance of goals. When the “objectionable outcome” is racial bias, businesses need to find a way to predict it by working backwards.

Read the full article at ICAEW.com