In a memo to staff, TIME CEO Jessica Sibley highlighted the company’s strong performance in the first half of 2025, marked by a strategic pivot to a B2B-focused model, significant advertising revenue growth, and improved cash flow. Sibley emphasized TIME’s continued commitment to high-impact journalism, including exclusive interviews and the expansion of its health and science vertical with TIME Longevity, alongside the success of TIME Events and TIME Studios’ new productions like “UNTOLD: The Fall of Favre” and the mixed-reality documentary “D-Day: The Camera Soldier.” A key focus of the memo was TIME’s proactive engagement with AI, detailing partnerships with leading AI platforms, product innovations like an AI Toolbar and AI-generated podcasts, efforts to leverage its content archive, and the deployment of AI tools to enhance internal productivity, all aimed at expanding the reach and accessibility of TIME’s trusted journalism.
“We published “Five Years Later: America Looks for a Way Forward After George Floyd,” produced in collaboration with the Center for Policing Equity, and hosted the TIME Impact Dinner: The Road to Justice.”
Read the full article on TIME’s website.