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Opinion: Kamala Harris must brace for a rogue wave of unconscious bias

Dr. Phillip Atiba Solomon, CPE Co-Founder & CEO, published an op-ed in The Hill about how Vice President Kamala Harris’ presidential campaign will need to navigate unconscious and unspoken biases in the months and weeks leading up to Election Day. An excerpt from the op-ed: 

Post Labor Day, however, coverage of the vice president will shift from the drama of President Biden’s withdrawal and the newness of her campaign to Harris herself. As that happens, the scientific literature suggests that her candidacy will run up against layers of bias that have primed the electorate to see her as less likable and less competent over time, and that are quite sticky once they set in.

How the Harris campaign navigates these often unconscious and unspoken biases may go further than any other factor in determining the result.

Read the op-ed on Yahoo!News.

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